NEW YORK, NY — [Oct 29th, 2025] — Beauty pioneer Cindy Barshop, known for revolutionizing intimate grooming with her former brand, is back and this time, she’s flipping the narrative. With her new venture FEMM Parlour, co-founded alongside healthcare entrepreneur Gina Cappelli, Barshop is reclaiming confidence through choice, starting with the hair we were once told to remove.
“When it comes to confidence, faux won’t do,” says Barshop.
In an era where beauty standards are finally being questioned and with Kim Kardashian’s recent campaign featuring pubic hair in the spotlight, FEMM Parlour is the first destination offering real solutions for women ready to reconnect with their bodies.
A Medical-Grade Revolution in Intimate Wellness
At the heart of FEMM’s latest innovation is the Hair Regrowth & Restoration treatment, a medical-grade, non-invasive solution designed to stimulate natural hair regrowth on any part of the body, including the intimate zone.
Using FDA-approved Alma TED™ technology, the treatment reactivates dormant follicles, increases hair density, and delivers results without needles, pain, or downtime.
“Women have spent decades being told that beauty meant being hairless,” Barshop explains. “Now they’re realizing that real beauty is about having the power to choose and at FEMM, we give them the tools to do that.”
More than a medispa, FEMM Parlour bridges the gap between luxury wellness and clinical care. Its services blend intimacy, aesthetics, and advanced medical expertise in a space that feels indulgent yet grounded in trust and compassion.
Led by practitioners who prioritize both physical comfort and emotional well-being, FEMM offers women a sanctuary where pleasure, function, and self-expression coexist.
The brand’s philosophy is simple: beauty is not about conformity — it’s about choice. Whether a woman chooses to grow it, groom it, or restore it, FEMM celebrates the freedom to define beauty on her own terms.
Turning Taboo into Empowerment
FEMM Parlour is not just responding to changing beauty norms — it’s helping to lead them. As body hair reenters the cultural conversation, the message is clear: what was once erased is now being celebrated.
Whether a client chooses to grow it, groom it, or restore it, FEMM Parlour is redefining what it means to feel whole on your terms.
To learn more about the Hair Regrowth & Restoration treatment or book a consultation, visit: femmparlour.com/pubic-hair-regrowth-restoration/